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FOR IMMEDIATE RELEASE
Waterloo Region – October 27, 2020 – Capacity Canada, in collaboration with Intertek Catalyst, Conestoga College, George Brown College, Manulife, Him and Her, and Kitchener Waterloo Community Foundation successfully concluded its virtual event – Creative Day for Social Good – for George Brown College.
Twenty-six graphic design and public relations students from the college partnered with art directors, account managers and other industry professionals who volunteered their time. The event’s primary objective was to create free-of-cost marketing tools for charitable non-profit organizations across Canada that would otherwise not be able to budget for these services. The participants also got a chance to present the work that they had created, including website designs, taglines, and logos. Capacity Canada will host the second event for students of Conestoga College on November 12 and 13.
This year, the organizers selected 17 non-profit organizations out of the 58 applicants as beneficiaries.
“Creative Day for Social Good is a celebration of the creative talents and generosity of our dedicated partners. We applaud the genius of Manulife, Intertek Catalyst, Him and Her, Kitchener Waterloo Community Foundation, George Brown College, and Conestoga College, as well as industry professionals who volunteer. Because of the flair and compassion of these partners, an impressive diversity of charities across Canada will receive tools to tell their stories with more success and social impact,” says Cathy Brothers, CEO, Capacity Canada.
Over the years, the event has provided cash-strapped non-profit organizations with valuable design and marketing expertise for no cost. It has made it possible for charitable non-profits to access professional resources to build their brand and have a more significant social impact.
“It is a great opportunity for non-profits that don’t have a marketing budget. Besides, you get to collaborate with talented young professionals who have so many fresh ideas,” says Tina Leduc, Canadian Association of Science Centres.
However, besides providing marketing tools to non-profits, the creative event also benefits students. It helps them gain work experience and networking skills.
“In this grand undertaking, everyone wins! The charities involved are able to have access to professional resources, in terms of various design tools, that they might not be able to afford otherwise. The students, on the other hand, get to work on real projects with industry professionals. This does not only boost their skills but also provide a possibility for recruitment,” says Matt Miller, Executive-in-Residence, Capacity Canada. Over 100 students are participating from two different colleges this year.
Last year, more than $100,000 worth of pro bono work was generated for non-profits. This year, organizers predict the worth to be between $120,000-140,000.
Some of the other non-profits selected this year include the Child Witness Centre, Empowering Indigenous Women for Stronger Communities, Grand River Hospital Foundation, and the Working Skills Centre.
Media contacts:
Cathy Brothers, CEO, Capacity Canada
[email protected]
Office: 866-317-1992 x1
Mobile: 226-808-7220
Matt Miller, Executive-In-Residence, Capacity Canada
[email protected]
Office: 866-317-1992 x6
Mobile: 226-749-3893
Nasreen, Director of Communications, Capacity Canada
[email protected]
Office: 866-317-1992 x7
Mobile: 226-505-5757
Non-profit organizations taking part in CD4SG 2020:
- Canadian Clay and Glass Gallery, Waterloo Region
- Child Witness Centre, Waterloo Wellington
- Family and Children’s Services of the Waterloo Region Foundation, Waterloo Region
- Habitat for Humanity Heartland Ontario
- Stonehenge Therapeutic Community, Waterloo Wellington
- Strong Start for Learning, Ontario
- The Meeting Place Tobermory, Northern Bruce Peninsula
- Timmins Learning Centre, Timmins, ON (including Schumacher, South Porcupine, and Porcupine)
- Tri-County Mennonite Homes, Waterloo Region & Stratford -Perth
- Working Skills Centre, GTA
- United Way of Bruce Grey, Grey and Bruce Counties
- Arts Council Wood Buffalo, Fort McMurray
- Canadian Association of Science Centres, Canada
- Empowering Indigenous Women for Stronger Communities, Newfoundland & Labrador
- Grand River Hospital Foundation, Waterloo Region
- Numus, Region of Waterloo
- Sunrise Therapeutic Riding & Learning Centre, Waterloo Wellington
