Parents For Community Living KW (PCL), a non-profit organization based in the heart of Kitchener-Waterloo, has been on a mission to support and uplift individuals within their diverse community. Their journey took an impactful turn when they participated in Capacity Canada’s Creative Day for Social Good (CD4SG) program.
For PCL, the path to CD4SG had been paved through years of active involvement with Capacity Canada’s services. “We had long yearned for a brand refresh, and witnessing the transformative impact of CD4SG on local organizations around us fueled our excitement to be part of this impactful program,” said Katherine Loveys, Chief Executive Officer, PCL.
PCL offers meaningful services and supports for persons with exceptional needs. The organization aimed not just for a visual upgrade but to authentically represent the uniqueness of the individuals they supported and the essence of their community.
“The prospects were thrilling — engaging with talented students from Conestoga College, collaborating with creative professionals, and revitalizing their marketing materials, including designing a fresh logo,” Loveys added.
Post-pandemic, resources were scant, and challenges loomed over PCL. CD4SG came as a ray of hope, offering a cost-effective solution to refresh its image and craft a compelling narrative, particularly appealing to a younger audience.
“The experience with the students was nothing short of phenomenal. Their infectious energy, coupled with invaluable creative insights, infused a renewed vigour into our aspirations,” shared Loveys.
She further added that the best part of the program was a photoshoot! “The program’s highlight for me was a transformative photo shoot experience, where nine individuals from diverse backgrounds, supported by PCL, were photographed. These pictures will grace the organization’s new banners and marketing materials.”
Loveys shed light on some of the deliverables received and said, “The array of offerings from the program surpassed my expectations. From professional photographs showcasing diversity to a revamped agency logo, every aspect reflected the dedication and collaborative spirit of the students and creative professionals involved.”
As the journey culminated in a thrilling pitch at Google, PCL found themselves astounded by the exceptional work. The students had met and exceeded expectations, crafting an inspiring narrative through proposed banners, logo redesigns, and captivating marketing materials.
With a revitalized brand, PCL is excited to see its impact on the communities it serves!
